Manifesto

ProvokeCouture makes clothing for people who think too much and say slightly more than they should.

What we believe

That a T-shirt is the cheapest billboard there is, and that it should say something worth reading. That wit beats volume. That a well-placed Latin phrase can end an argument faster than a raised voice.

What we make

Imprinted apparel with an intellectual bent, a sense of resistance, a touch of malice, and a lick of hombrage: an homage with a little umbrage on the side. Every design starts as a line someone wished they had said out loud.

How we make it

Small runs on heavyweight cotton and fleece, screen printed so the ink outlasts the opinion. When a design is gone, it is usually gone for good.

Wear it to the faculty meeting. Wear it to the protest. Wear it to brunch. Mean every word.